About Us
Think Business Limited stands as a leading strategic business intelligence, research, and publishing company in Kenya, specializing in providing comprehensive insights into the financial services sector. Founded in 2006 and registered under the Companies Act as a private entity, the company has established itself as a trusted source of business information and competitive intelligence over nearly two decades of operation.
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Headquartered in Nairobi’s Westlands area at Delta Annex Towers on Wayiaki Way, Think Business employs between 11-50 professionals dedicated to generating and analyzing business information. The company serves diverse stakeholders including investors, policy makers, business leaders, and the general public through systematic analysis and publication of reliable, timely, and objective information on various markets and economic trends. While currently focused on Kenya, the organization aspires to expand its footprint across East and Central Africa, targeting Ethiopia, Uganda, Tanzania, Rwanda, South Sudan, and the Democratic Republic of Congo.
Core Business Activities
Think Business has developed a multifaceted operational model centered around strategic research and competitive intelligence. Their expertise spans several key areas including in-depth research, business consulting, specialized publications, comprehensive surveys, and industry-specific awards. The company is perhaps best known for organizing prestigious recognition programs such as the Banking Awards, Insurance Awards, and SACCO Awards, which have become benchmarks for excellence in Kenya’s financial sector.
The Banking Awards, now entering its 21st year in 2025, has emerged as a particularly significant platform highlighting innovations and achievements in Kenya’s banking industry. The upcoming Banking Awards 2025 will spotlight institutions making significant strides in promoting financial literacy, contributing to national economic empowerment and prosperity.
Values and Philosophy
The company operates on the foundational belief that “knowledge is power and that relevant, timely, well-researched and complete information is absolute power for decision-making and economic development”. This philosophy is embodied in their acronymic values: Thoroughness, Honesty, Incisiveness, Neutrality, Keenness, Boldness, Uniqueness, Sustainability, Independence, Novelty, Excellence, and Supportiveness. These principles guide their approach to business intelligence and research methodology.
Industry Impact and Recognition
Think Business has established credibility in both commercial and academic circles, with their reports frequently cited in scholarly research on Kenya’s banking sector. Their Banking Survey Reports provide valuable industry insights that inform business strategies and policy decisions. Beyond publishing and research, the company has expanded its influence through initiatives like the Kenya Trade Awards and Conference (KTAC), which recognizes achievements in trade facilitation.
As Kenya’s economy continues to evolve, Think Business Limited remains committed to providing the analytical foundation necessary for informed decision-making across the public and private sectors, reinforcing its position as a premier business intelligence resource in East Africa.