Theme: Educate, Empower, Enrich: The Financial Literacy Promise
RE: THE BANKING AWARDS AND SURVEY 2025
We invite you to participate in the upcoming Banking Awards 2025, which will be held on Wednesday, April 30, 2025, at the JW Marriott Hotel ballroom, starting at 6:30 PM.
Theme and Focus
“Educate, Empower, Enrich: The Financial Literacy Promise” our theme for this year, encapsulates the transformative journey of financial education in Kenya, making it an ideal theme for the Banking Awards 2025. This powerful theme reflects the banking sector’s commitment to equipping citizens with crucial financial knowledge, enabling informed decision-making, and ultimately fostering economic prosperity across the nation.
The theme’s three pillars align perfectly with Kenya’s banking landscape:
- Educate: Emphasizes the sector’s dedication to spreading financial knowledge, from basic concepts to advanced financial planning.
- Empower: Highlights how financial literacy gives individuals the confidence and tools to take control of their financial lives.
- Enrich: Underscores the ultimate goal of financial education – improving the economic well-being of individuals and communities.
This theme resonates strongly with Kenya’s Vision 2030 goals, emphasizing the role of financial literacy in driving inclusive growth and empowering individuals to build more resilient financial futures. It acknowledges the rapid digitalization of banking services in Kenya and the need for corresponding education to ensure no one is left behind.
Furthermore, “The Financial Literacy Promise” speaks to the long-term commitment of Kenya’s banking sector to support sustainable economic development. It recognizes that financial education is not a one-time effort but an ongoing promise to the Kenyan people, supporting their journey from financial awareness to financial success.
By adopting this theme, the Banking Awards 2025 will spotlight institutions that have made significant strides in promoting financial literacy, thereby contributing to the nation’s economic empowerment and prosperity.
Key Changes and Updates
- New Award Categories: We have introduced new categories and revised existing ones to ensure comprehensive industry participation. A notable addition of the category “Banks with the Best Financial Literacy Programs”
- Judging Criteria: We have refined our judging criteria to include a stronger focus on Environmental, Social, and Governance (ESG) factors, as well as financial performance metrics.
- Submission Process: Entries will be submitted through our secure platform, ThinkAwards. Please provide names and emails of at least two people who will have access to the platform for your institution.
Important Dates
| DATE | ACTIVITY |
| Mon, 10th Feb. 2025 | Awards portal opens for entries / CSS starts/ CEO interviews start |
| Sun, 16th March, 2025 | Entries close/ CSS ends |
| Mon, 17th March, 2025 | Judging Process starts/ CEO interviews end |
| Fri, 11th April, 2025 | Judging Process ends |
| Wed. 30th April, 2025 | 21st Banking Awards Gala/ Launch of Banking Survey 2025 |
Additional Information
- The Banking Survey 2025 will be launched at the event, providing valuable insights into the sector’s performance and trends.
- We will be conducting one-on-one CEO interviews focusing on this year’s theme. These interviews will be video recorded for our website and Youtube channel https://www.youtube.com/@thinkbusinesslimited8825/videos program “Thought Leaders Talk with Ochieng Oloo.”
- A themed conference will be organized a few weeks after the awards to discuss insights and case studies on financial literacy initiatives.
How to Participate
- Visit our awards website www.bankingawards.co.ke for detailed information and to access the ThinkAwards platform.
- Review the attached documents for comprehensive details on award categories, judging criteria, and submission guidelines.
- Prepare your entries according to the specified criteria for each category you wish to enter.
We believe that your participation will contribute significantly to the growth and innovation in Kenya’s banking sector. By showcasing best practices and achievements, we aim to drive competition, innovation, and stability in the industry.
Should you have any questions or require further information, please don’t hesitate to contact us at info@thinkbusinessafrica.com.
We look forward to your participation and to celebrating the achievements of the banking sector together.
Best regards,
