The Business Confidence Indexis a measure of the business sector’s perception of the current and future business and economic situations and a gauge of the trend and impact of their decision making in determining their businesses concerns on the outlook of the economy.
Thank you for reading this post, don't forget to subscribe!Key Objectives
- To provide authoritative information on the current state of economy
- To provide businesses with up-to-date information on the economy in order to inform their future decisions
- To promote an understanding of and to forecast changes in the overall economy and in specific sectors
- To assess the conditions and environment in which business are operating and provide a framework to policy decision making
- To outline economic challenges facing businesses and devise solutions to curb them
This research is intended to provide business leaders, policy makers, development partners as well as other stakeholders with information to complement existing economic indicators.
Key Information Areas
- Past, current and future economic conditions in the country as perceived by business leaders
- Challenges facing businesses in Kenya
- Political landscape favorability for doing business in Kenya
- Factors that are ideal for ensuring a conducive investment climate
- Satisfaction levels with measures put in place to mitigate the global economic downturn
- Intent of various businesses / sectors to embark on specific market development and growth strategies
Methodology
The methodology for working out the BCI- Kenya is benchmarked on the CEO Confidence Index methodology conducted by The US Conference Board; the local quarterly index is redesigned to fit the Kenyan Macro Economic Situation:
- The first part of the questionnaire consists of 15 general questions that every respondent is expected to fill
- Depending on the nature of their business or sectors they operate in, the respondents will be directed to the second section that contains a few more questions that are specific to their sector which will enable us to gauge sector specific issues and also to work out indices for those sub-sectors.
The rationale for this is to enable the production of detailed sector specific analysis and reports that will be distributed to interested parties at a fee, hence making this BCI more relevant and sustainable.
