Quarterly performance notes and media rankings have turned CIS results into public league tables, with money market, fixed-income, balanced and equity funds compared on effective annual yields and consistency. In 2025, top MMFs and fixed-income funds have been quoting effective rates in the low- to mid-teens, while equity and balanced funds leveraged the Nairobi Securities Exchange PLC rally but with higher volatility.Â
As investors become more informed and mobile, managers are under growing pressure to keep fees competitive and justify their value through alpha, risk management and service quality. Smaller or chronically underperforming funds could face consolidation or strategic repositioning, making the performance-and-fees contest a key storyline for the sector in 2026.
